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Research papers

Break through the one-way mirror

A new way to co-create concepts with consumers, making use of Internet ads, is explored in this paper. A wide variety of connectors (first part of verbal concepts) is screened by utilizing Google and Facebook ads. The tool also facilitates research...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Dirk Lorré, Benoit Gaillard
November 13, 2011
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Citation

Lorré and Gaillard (2011a, November 13). Break through the one-way mirror. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/break-through-the-one-way-mirror